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Consejos para lanzar un producto

5 tips para el lanzamiento de un producto

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Cuando ya conoces cuál es tu producto y sus características y ya te has enfrentado a su producción y desarrollo, viene el momento del lanzamiento de un producto. Como creador de un producto es decisivo saber cómo llegar al mercado que te propones, haciéndote las siguientes preguntas: 

  • ¿Cuándo es el momento preciso para el lanzamiento de un producto? 
  • ¿Dónde debería presentarlo? 
  • ¿A quién se lo voy a vender? 
  • ¿Cómo lo voy a vender?

Estas preguntas deben estar resueltas antes de hacer el lanzamiento de un producto, ya que puedes incurrir en varios errores por falta de planeación y esto se vería reflejado en la productividad y rentabilidad de tu nuevo producto.

Pasos para el lanzamiento de un producto

  1. El que encuentra el problema, encuentra el negocio

Para empezar, debes delimitar tu público objetivo, además de estudiar las condiciones del entorno y las necesidades de este nicho, considera segmentar tu mercado por zonas geográficas, concentrando tus recursos en las áreas con el mayor número de clientes objetivos y donde haya menor competencia.

  1. ¿Cómo vas a llegar a tus clientes? ¡Estrategia!

Al crear una estrategia de marketing buscas llegar al mercado donde están ubicados tus posibles consumidores, debes determinar cuáles son los atributos más poderosos e importantes y exhibirlos en mensajes de marketing. Tus cualidades crean la diferencia con tu competencia.

  1. ¿Qué medios vas a usar para comunicarte?

Según las características que tenga tu público objetivo,  debes elegir el medio para hablarle, sus hábitos de consumo son el indicador primario para generar una comunicación efectiva; empezando desde ahí, se logra que las mayores empresas de distribución se interesen en el producto para su venta.

  1. Elige un precio inicial

Este precio inicial debe ser similar al precio de tus competidores para productos parecidos, no busques realizar muchos descuentos para atraer a los clientes, deja que sean los mismos atributos los que atraigan a los consumidores.

  1. Desarrolla un sitio web

Una página será el lugar donde tus clientes aterricen y conozcan todo sobre tu producto y también de tu empresa, por esto, tu web debe ser atractiva, de fácil acceso y disponibilidad, deberás incluir casos de éxito y testimonios de clientes satisfechos, de esta forma aumentarán su confianza en ti.

Los anteriores pasos serán pieza clave para el lanzamiento de un producto.


Restrepo, Laura. (2018). Infografía: pasos para el lanzamiento de un nuevo producto [Blog]. Recuperado de:

Lanzamiento de un producto