¿Cómo aplicar el Growth Hacking para el crecimiento empresarial?

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El Growth Hacking es una de las tendencias de mayor auge en la actualidad, no solo por los beneficios que trae para las organizaciones, sino porque su metodología suele ser práctica y efectiva, si estás iniciando tu negocio o ya lo vienes adelantando, te aseguramos que esta técnica, que incluye procesos de programación y estrategias de marketing, te ayudará a potencializar el crecimiento de tu emprendimiento.

Este concepto surgió en el 2010 cuando Sean Ellis debía encargarse del crecimiento de Dropbox, para lo que usó la frase “Find a Growth Hacker four your Startup” (“encuentra a un Growth Hacker para tu startup”), haciendo referencia a encontrar la persona que tuviera como norte el crecimiento de la marca.

Esta consiste en realizar diversas acciones, mayormente digitales, con el fin de dar crecimiento a las empresas, enfocado hacia el incremento del número de usuarios con poca inversión y esfuerzos. 

¿Qué busca?

“El Growth Hacking es una disciplina que busca, con el mínimo gasto y esfuerzo posibles, incrementar de forma rápida y notoria el volumen de usuarios, ingresos o impactos, de nuestro producto/servicio”.

En otras palabras, esto hace referencia a una manera innovadora de llegar al mercado y de promocionar tu producto, llevando a irrumpir en la mente de los consumidores de manera creativa y con bajos recursos.

Este crecimiento acelerado se basa en tres conceptos principales: la creatividad, la cual se considera la herramienta principal para encontrar soluciones distintas a nuevos o viejos problemas; el análisis, fundamental para analizar los datos de comportamiento de los usuarios y del mercado para crear estrategias efectivas; y, por último, el desarrollo, el cual sirve para ejecutar lo planeado.

Recomendaciones para implementar el Growth Hacking 

  1. Usa programas de referidos en los que las personas puedan recomendar a otras tus productos o servicios.

  2. Sorprende a tus clientes con regalos u ofertas especiales, ofreciéndoles más de lo que ellos esperan.

  3. Usa la venta de urgencia, para esto debes poner tu servicio o producto avisando que queda poca disponibilidad.

  4. Aprovecha la integración con redes sociales, esto facilitará el acceso de los clientes a tu plataforma.

  5. Ofrece pruebas gratuitas para que después el cliente se antoje de adquirir el producto o servicio.

  6. Crea contenido atractivo que tu público necesite, de esta manera podrás obtener sus datos y su primer contacto con la marca.

  7. Haz concursos que atraigan a tu público.

Evidentemente, para poder hacer esto, debes conocer muy bien tus servicios y tus usuarios, identificar tus ventajas competitivas, promover la viralidad, realizar pruebas de interés y fidelizar a tu público objetivo.

Empresas que han aplicado la técnica 


Wetransfer

Resultado de imagen para logo wetransfer

Tinder

Resultado de imagen para logo tinder

The Wall Street Journal

Imagen relacionada

Esta herramienta ofrece envíos limitados gratuitos con la estrategia de enganchar al cliente para luego, ofrecerle sus paquetes completos. Esta aplicación ha usado el “boca a boca”, redes sociales, la experiencia de usuario, la gamificación, el marketing de influencers y la monetización para darse a conocer entre su público objetivo. Este caso es el claro ejemplo de la creación de contenido que responda a la necesidad del público, con el fin de atraerlos y retenerlos.


Sabemos que esta tarea no será sencilla hacerla solos, nosotros te acompañamos en la estructuración de tu plan de marketing, en el desarrollo de productos y en la ejecución de tareas. Recuerda que es importante apoyarnos en los que ya lo han hecho.

Si quieres conocer un poco más sobre como aplicar el Growth Hacking para el crecimiento empresarial, ingresa al siguiente enlace: https://co.pinterest.com/pin/818740407234580920/

Referencias:

López, Roberto (2017). Qué es el Growth Hacking: ejemplos de éxito del marketing más innovador. Marketing 4 ecommerce. Recuperado de https://marketing4ecommerce.net/que-es-el-growth-hacking-ejemplos-del-marketing-del-siglo-xxi/

Mañé, Sonia (2016). Qué es el Growth Hacking y cómo aplicarlo en una startup. Iebs school. Recuperado de https://www.iebschool.com/blog/que-es-growth-hacking-como-aplicarlo-startup-creacion-empresas/

Parera, Elisabet (s.f.). Growth Hacking: qué es, para qué sirve y 7 técnicas para aumentar el crecimiento de tu negocio. Postcron. Recuperado de https://postcron.com/es/blog/growth-hacking-tecnicas-para-aumentar-el-crecimiento/

Spicy Minds (2016). Qué es la Growth Hacking y por qué es básico en tu empresa. Entrepreneur. Recuperado de https://www.entrepreneur.com/article/28477

Autor: Minuto de Dios

Autor: Minuto de Dios